BUSINESS #03

    KOLA CREATOR

    We build your brand's AI character, and we run it for you.

    KOLA CREATOR is the KOLA business division that develops brand-owned AI characters and manages their ongoing operation.

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    SERVICE

    Three service stages

    • 01

      Character Development

      We design the concept, visual identity, personality and world, then build the reference data that keeps output consistent.

      DeliverablesCharacter guidebook, reference image set

    • 02

      Content Operations

      We plan, produce and publish monthly content across image, short-form and long-form video.

      DeliverablesMonthly content, channel report

    • 03

      Community Operations

      We respond to comments and DMs in the character's voice and design the fan interaction structure.

      DeliverablesResponse log, engagement data

    How we scope a project

    KOLA CREATOR is not a fixed package. Four conditions determine the scope and the cost.

    Usage scope
    How many channels and media the character appears in, and the commercial usage rights required
    Content volume
    Monthly output count and format — image, short-form or long-form
    Engagement term
    A single campaign, or continuous operation
    Operating languages
    Whether the character runs in Korean, English, Vietnamese, or a combination

    We provide a tailored proposal after an initial consultation.

    / PROVEN IN PRACTICE

    We run this system on our own IP first

    Proven on our own IP before we apply it to yours

    KOLA develops and operates its own AI character IP. The system we apply to a brand character is the one we use on our own, every day.

    • 01

      Long-term consistency

      We maintain the visual and personality consistency of a single character over years through managed reference data.

    • 02

      Multi-format execution

      We have extended a single character across webtoon, short-form, long-form video and social formats.

    • 03

      Multilingual operation

      We run the same character in Korean, English and Vietnamese, managing tone separately per language.

    See the KOLA ORIGINALS character lineup →

    Directed in Seoul. Produced in Ho Chi Minh City.

    Creative direction in Seoul and our AI production hub in Ho Chi Minh City operate as a single pipeline — planning density and production speed at the same time.

    SEOUL

    Planning & creative direction

    HO CHI MINH CITY

    AI production hub

    Frequently Asked Questions

    How long does AI character development take?

    Character development typically takes four to six weeks. Projects that include world-building and narrative design may take longer. Operations continue on a monthly basis once development is complete.

    Who owns the character IP?

    The brand does. Copyright and trademark rights to a character developed through KOLA CREATOR are assigned to the brand under contract. KOLA acts solely as the operating agency.

    How is pricing determined?

    Pricing is based on usage scope, monthly content volume, engagement term and the number of operating languages. There is no fixed package; we issue a tailored proposal after consultation.

    Can brands outside Korea work with KOLA?

    Yes. KOLA operates from Seoul and Ho Chi Minh City and runs characters in Korean, English and Vietnamese. This suits brands targeting Korea and Vietnam simultaneously.

    Can we commission development only, without operations?

    Yes. We can deliver the character and hand operations to your in-house team, in which case the guidebook and reference data are delivered with it.

    How is this different from KOLA STUDIO?

    KOLA STUDIO is a production service that delivers video content on a per-project basis. KOLA CREATOR develops a brand-owned AI character and operates that character continuously.

    Other KOLA divisions