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    #Concert marketing

    ASEAN-Korea Concert 2025 Vietnam TikTok promotion

    We led local promotion for the concert featuring Sooyoung of Girls' Generation and Vietnamese artist Duc Phuc, activating TikTok mega and macro influencers to lift show awareness and ticket interest.

    Client
    한-아세안 콘서트 2025 / ASEAN-Korea Concert 2025
    Period
    2025
    Division
    Vietnam Campaigns
    ASEAN-Korea Concert 2025 Vietnam TikTok promotion

    Scope of work

    • TikTok mega and macro influencer activation
    • Local concert promotion planning
    • Awareness and ticket-interest campaign

    Results

    Mega × macro influencers activated

    • Mega × macro influencers activated
    • Led local promotion for the concert featuring Sooyoung of Girls' Generation and Vietnamese artist Duc Phuc
    • TikTok mega and macro influencers lifted show awareness and ticket interest