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    #Long-run virality

    Too Cool For School — 18 months of influencer marketing

    Sustained virality grew color cosmetics sales and maximized official store revenue

    Client
    투쿨포스쿨 / Too Cool For School
    Period
    2022–2023
    Division
    Vietnam Campaigns
    Too Cool For School — 18 months of influencer marketing

    Scope of work

    • 18 months of continuous influencer operations
    • Color cosmetics-led virality
    • Official store-linked campaigns

    Results

    +300–500 monthly units

    • +300–500 monthly units
    • Sustained virality grew color cosmetics sales
    • Official store revenue maximized