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    #Event · Influencer

    Vietnam Beauty Summit 2026 on-site coverage (JTBC × Lotte Mart)

    On-site reviews and a short-form content archive from Hanoi's large-scale beauty expo

    Client
    JTBC × 롯데마트 / JTBC × Lotte Mart
    Period
    2026
    Division
    Vietnam Campaigns
    Vietnam Beauty Summit 2026 on-site coverage (JTBC × Lotte Mart)

    Scope of work

    • Casting of 5 local KOL/KOC teams
    • On-site review content at the expo
    • Short-form content archive

    Results

    5 local KOL/KOC teams

    • 5 local KOL/KOC teams
    • On-site reviews and a short-form content archive from Hanoi's large-scale beauty expo